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Das PIMS-Programm
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Author(s):
Robert D. Buzzell
,
Bradley T. Gale
Publication date
(Print):
1989
Publisher:
Gabler Verlag
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Serotonin and BEYOND
Author and book information
Book
ISBN (Print):
978-3-663-09547-7
ISBN (Electronic):
978-3-663-09546-0
Publication date (Print):
1989
DOI:
10.1007/978-3-663-09546-0
SO-VID:
66ce8531-4709-4c7e-a6d4-1f6dd47c3a66
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Book chapters
pp. 1
Gibt es strategische Gesetzmäßigkeiten?
pp. 15
Mit Strategien zum Erfolg
pp. 27
Aus Erfahrungen lernen: Der PIMS-Ansatz
pp. 45
Die Auswahl gewinnträchtiger Märkte
pp. 63
Marktposition und Rentabilität
pp. 89
Qualität entscheidet
pp. 113
Investmentintensität kann sämtliche Pläne zunichte machen
pp. 135
Wann zahlt sich vertikale Integration aus?
pp. 151
Marktführer- und Marktfolgerstrategien
pp. 165
Marktevolution und Wettbewerbsstrategie
pp. 179
Management für morgen
pp. 193
Integrierte Strategien für Cluster von SGEs
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