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      Marketingmanagement 

      Grundlagen des strategischen Marketing

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      Gabler Verlag

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          A Multiple-Layer Model of Market-Oriented Organizational Culture: Measurement Issues and Performance Outcomes

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            Product Quality, Cost Position and Business Performance: A Test of Some Key Hypotheses

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              Marketing's Influence within the Firm

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                Author and book information

                Book Chapter
                2003
                : 341-371
                10.1007/978-3-322-92087-4_7
                a0126b6c-6cb7-46c6-b29f-9b8cb87400fd
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