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Dienstleistungsqualität
Qualitätssicherung im Dienstleistungsmarketing — eine Einführung in die theoretischen und praktischen Probleme
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Author(s):
Manfred Bruhn
Publication date
(Print):
1995
Publisher:
Gabler Verlag
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HTWK Leipzig / OA-HVerlag
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The Service Encounter: Diagnosing Favorable and Unfavorable Incidents
Mary Bitner
,
Bernard Booms
,
Mary Tetreault
(1990)
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A Service Quality Model and its Marketing Implications
Christian Grönroos
(1984)
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A Conceptual Model of Service Quality and Its Implications for Future Research
A Parasuraman
,
Valarie A. Zeithaml
,
Leonard Berry
(1986)
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Book Chapter
Publication date (Print):
1995
Pages
: 19-46
DOI:
10.1007/978-3-322-99411-0_1
SO-VID:
4b04650d-3638-4e17-be3a-87884c0a3e45
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Book chapters
pp. 19
Qualitätssicherung im Dienstleistungsmarketing — eine Einführung in die theoretischen und praktischen Probleme
pp. 47
Besonderheiten des Dienstleistungsmarketing — Planung und Durchsetzung der Qualitätspolitik im Markt
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H Meffert
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Internes Marketing als neue Schwerpunktsetzung für das Personalmanagement in Dienstleistungsunternehmen
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