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      Internationalisierung von Dienstleistungen 

      Internationalisierungsprozesse von Dienstleistungsunternehmen — Erklärungsperspektiven traditioneller und neuerer Prozessansätze bzw. -modelle

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      Publisher: Gabler Verlag

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          Entry strategies for international markets

          F. Root, F. Root, FR Root … (1994)
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            Explaining gradually increasing resource commitment to a foreign market

            Torben M. Pedersen, Bent Petersen (1998)
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              Dienstleistungsmarketing

              Heribert Meffert, Manfred Bruhn (2003)
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                Publication date (Print): 2005
                Pages: 43-71
                DOI: 10.1007/978-3-322-90866-7_2
                SO-VID: f0721727-2e1d-43b9-955d-f6a0a341dc92
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