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      Dienstleistungsmarketing : Grundlagen - Konzepte - Methoden 

      Internationales Dienstleistungsmarketing

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      Author(s): , ,
      Publication date (Online):
      Publisher: Springer Fachmedien Wiesbaden

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          The Internationalisation of Services

          Sandra Vandermerwe, Michael A. Chadwick (2006)
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            International Services Marketing

            James Agarwal, Francis M. Ulgado, Naresh K. Malhotra … (1994)
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              Price-Based Global Market Segmentation for Services

              Ruth N. Bolton, Matthew Myers (2003)
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                Publication date (Print): 2015
                Publication date (Online): May 14 2015
                Pages: 501-525
                DOI: 10.1007/978-3-658-05046-7_9
                SO-VID: 7a6c4bfd-1dc5-4d38-a70b-e0344a826ada
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