Markenwert und Markenwertermittlung

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Author(s): Günter Bentele , Mark-Steffen Buchele , Jörg Hoepfner , Tobias Liebert

Publication date (Print): 2003

Publisher: Deutscher Universitätsverlag

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ISBN (Print): 978-3-8244-7946-7

ISBN (Electronic): 978-3-322-99813-2

Publication date (Print): 2003

DOI: 10.1007/978-3-322-99813-2

SO-VID: 72686882-8fb2-4010-8c55-a673218be0d5

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