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      How users approach novel media products: brand perception of Netflix and Amazon Prime video as signposts within the German subscription-based video-on-demand market

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          Most cited references31

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          Brand Equity as a Signaling Phenomenon

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            Handbook of Theory and Research for the Aociology of Wducation

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              The Netflix Effect: Teens, Binge Watching, and On-Demand Digital Media Trends

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                Author and article information

                Journal
                Journal of Media Business Studies
                Journal of Media Business Studies
                Informa UK Limited
                1652-2354
                2376-2977
                January 02 2021
                June 17 2020
                January 02 2021
                : 18
                : 1
                : 45-58
                Affiliations
                [1 ]Department of Journalism and Communication Research, Hanover University of Music, Drama and Media, Germany
                [2 ]Department of Media Management, Faculty of Media, Bauhaus-Universität Weimar, Germany
                [3 ]Filmuniversität Babelsberg KONRAD WOLF, Germany
                Article
                10.1080/16522354.2020.1780067
                2ab2e707-5170-4e9e-824e-698c0cc96004
                © 2021
                History

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