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Der Zusammenhang zwischen Kundenzufriedenheit und Kundenbindung

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Author(s): Christian Homburg , Annette Giering , Frederike Hentschel

Publication date (Print): 1999

Publisher: Gabler Verlag

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Customer Loyalty: Toward an Integrated Conceptual Framework

A. S. Dick, K Basu (1994)

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The Antecedents and Consequences of Customer Satisfaction for Firms

Eugene Anderson, Mary W. Sullivan (1993)

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Customer satisfaction, customer retention, and market share

Anthony Zahorik, Roland T. Rust (1993)

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Publication date (Print): 1999

Pages: 81-112

DOI: 10.1007/978-3-322-99714-2_4

SO-VID: 5b5624ac-5a2b-429d-8e90-53d8da53597d

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Der Zusammenhang zwischen Kundenzufriedenheit und Kundenbindung

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Kindheit, Jugend und Entwicklung

Most cited references 123

Customer Loyalty: Toward an Integrated Conceptual Framework

The Antecedents and Consequences of Customer Satisfaction for Firms

Customer satisfaction, customer retention, and market share

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