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CRM — Grundlagen, Ziele und Konzepte

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Author(s): Hajo Hippner

Publication date (Print): 2006

Publisher: Gabler

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On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing

Werner Reinartz, V. Kumar (2000)

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Kundennähe von Industriegüterunternehmen

Christian Homburg (1998)

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Die Kundenzufriedenheit als Bestimmungsfaktor der Kundenbindung

Andreas HERRMANN, Michael D. Johnson, Andreas Herrmann (1999)

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Pages: 15-44

DOI: 10.1007/978-3-8349-9080-8_1

SO-VID: 01f41818-eded-45c5-b431-1b412d7f4bf5

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CRM — Grundlagen, Ziele und Konzepte

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Most cited references 13

On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing

Kundennähe von Industriegüterunternehmen

Die Kundenzufriedenheit als Bestimmungsfaktor der Kundenbindung

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