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      The Customer Centric Enterprise 

      The Many Faces of Personalization

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      Springer Berlin Heidelberg

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          External manifestations of trustworthiness in the interface

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            Experience with personalization of Yahoo!

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              Learning to personalize

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                Book Chapter
                2003
                : 35-50
                10.1007/978-3-642-55460-5_3
                c4f8ed25-aa02-4d4b-8dc8-13b285c50bed
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