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Werbepsychologie
Grundlegung und Problemstellung
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Author(s):
Helmut Jacobi
Publication date
(Print):
1963
Publisher:
Gabler Verlag
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Hogrefe Pflege
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Grundlagen der Betriebswirtschaftslehre
Erich Gutenberg
(1956)
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Grundlagen der demoskopischen Marktforschung
Karl Christian Behrens
(1961)
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Die Gestalt des Wirtschaftsmenschen in der theoretischen Nationalökonomie
A Paulsen
(1949)
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Publication date (Print):
1963
Pages
: 13-27
DOI:
10.1007/978-3-663-12908-0_1
SO-VID:
0af91625-b053-45bf-a549-2255bd8bf49a
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Book chapters
pp. 13
Grundlegung und Problemstellung
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