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Werbepsychologie
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Author(s):
Helmut Jacobi
Publication date
(Print):
1963
Publisher:
Gabler Verlag
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ISBN (Print):
978-3-663-12514-3
ISBN (Electronic):
978-3-663-12908-0
Publication date (Print):
1963
DOI:
10.1007/978-3-663-12908-0
SO-VID:
bf7c3773-8d7e-4545-b7e2-1fa5f72a0fda
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Book chapters
pp. 13
Grundlegung und Problemstellung
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2
Grundmodelle komplexer Kaufentscheidungsprozesse
Authors:
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Der Einsatz der demoskopischen Marktforschung im Betrieb
Authors:
Karl Christian Behrens
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