Kundennähe von Industriegüterunternehmen

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Author(s): Christian Homburg

Publication date (Print): 1998

Publisher: Gabler Verlag

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ISBN (Print): 978-3-409-23189-3

ISBN (Electronic): 978-3-663-10589-3

Publication date (Print): 1998

DOI: 10.1007/978-3-663-10589-3

SO-VID: a5ea25ce-1324-431f-be01-02cee2de8012

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Cited by 5

Konfirmatorische Faktorenanalyse
Authors: Christian Homburg, Christian Pflesser
Der Zusammenhang zwischen Kundenzufriedenheit und Kundenbindung
Authors: Christian Homburg, Annette Giering, Frederike Hentschel
CRM — Grundlagen, Ziele und Konzepte
Authors: Hajo Hippner

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