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      RELATIONSHIP MARKETING IN PROFESSIONAL SERVICES : A study of agency-client dynamics in the advertising sector

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      Publisher: Taylor & Francis

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          ISBN (Electronic): 978-0-203-28077-5
          Publication date (Print): 1997
          Publication date (Online): 2002
          DOI: 10.4324/9780203280775
          SO-VID: 9f102e25-2617-4bf8-960c-bc177341c761
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