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Marktorientierte Unternehmensführung im Wandel
Globalisierungsstrategien und ihre Umsetzung im internationalen Wettbewerb
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Global strategy: An organizing framework
Sumantra Ghoshal (1987)
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Strategy and Structure in Multinational Corporations: An Information- Processing Approach
William G. Egelhoff (1982)
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National vs. corporate culture: Implications for human resource management
Susan Schneider (1989)