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Kaufentscheidungsprozesse des Konsumenten 

Kaufentscheidungsprozesse und Marketing

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Author(s): Roland Schulz

Publication date (Print): 1972

Publisher: Gabler Verlag

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A Theory of Cognitive Dissonance

Leon Festinger (1957)

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A New Approach to Consumer Theory

Kelvin J. Lancaster (1966)

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Reference Groups as Perspectives

Tamotsu Shibutani (1955)

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Publication date (Print): 1972

Pages: 21-40

DOI: 10.1007/978-3-322-88036-9_2

SO-VID: fb76fe35-af76-4e1d-a4c3-082d925850f7

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Kaufentscheidungsprozesse und Marketing

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Most cited references 26

A Theory of Cognitive Dissonance

A New Approach to Consumer Theory

Reference Groups as Perspectives

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