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      Interpersonelle Kommunikation im Konsumgütermarketing : Erklärungsansätze und Steuerungsmöglichkeiten 

      Grundmodelle zur interpersonellen Kommunikation

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      Publisher: Gabler Verlag

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          Traditions of Research on the Diffusion of Innovation

          Elihu Katz, Martin Levin, Herbert Hamilton (1963)
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            Anticipated Communication and Mass Media Information-Seeking

            Charles Atkin (1973)
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              Entscheidungsprozesse

              Werner Kirsch (1971)
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                Publication date (Print): 1976
                Pages: 27-152
                DOI: 10.1007/978-3-322-91731-7_3
                SO-VID: fa148bbc-3307-4dd7-b957-737bc7c7104d
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