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Kaufentscheidungsprozesse des Konsumenten 

Grundmodelle komplexer Kaufentscheidungsprozesse

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Author(s): Roland Schulz

Publication date (Print): 1972

Publisher: Gabler Verlag

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A Model for Predictive Measurements of Advertising Effectiveness

Robert J. Lavidge, Gary Steiner (1961)

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Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand

H Leibenstein (1950)

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The Diffusion of an Innovation Among Physicians

Elihu Katz, James Coleman, Herbert Menzel (1957)

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Publication date (Print): 1972

Pages: 41-117

DOI: 10.1007/978-3-322-88036-9_3

SO-VID: 17c38538-e2f4-46c6-855f-e49dff7c9bc0

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Grundmodelle komplexer Kaufentscheidungsprozesse

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Most cited references 28

A Model for Predictive Measurements of Advertising Effectiveness

Bandwagon, Snob, and Veblen Effects in the Theory of Consumers' Demand

The Diffusion of an Innovation Among Physicians

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