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Marketing
Grundlagen des Marketing
other
Author(s):
Heribert Meffert
,
Christoph Burmann
,
Manfred Kirchgeorg
Publication date
(Online):
November 6 2014
Publisher:
Springer Fachmedien Wiesbaden
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Relief - Revue électronique de littérature française
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Die Aufgabe der Absatzwirtschaft
Erich Schäfer
(1950)
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Marketing management
P Kotler
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Kotler P
,
Kotler P. T.
(2012)
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Emerging perspectives on service marketing
R. Lewis
,
C. Lewis R.
,
L. Berry Leonard
…
(1983)
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Author and book information
Book Chapter
Publication date (Print):
2015
Publication date (Online):
November 6 2014
Pages
: 1-85
DOI:
10.1007/978-3-658-02344-7_1
SO-VID:
f917306a-e85f-4d22-b778-f7b77ea2bc18
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Book chapters
pp. 1
Grundlagen des Marketing
pp. 87
Verhaltens- und Informationsgrundlagen des Marketing
pp. 217
Strategische Marketingplanung
pp. 357
Marketing-Mix
pp. 769
Marketingimplementierung
pp. 811
Marketingcontrolling
pp. 847
Zukunftsperspektiven des Marketing
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