Marketing

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Author(s): Heribert Meffert , Christoph Burmann , Manfred Kirchgeorg

Publication date (Print): 2015

Publisher: Springer Fachmedien Wiesbaden

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ISBN (Print): 978-3-658-02343-0

ISBN (Electronic): 978-3-658-02344-7

Publication date (Print): 2015

DOI: 10.1007/978-3-658-02344-7

SO-VID: 9ef97591-18d2-4efb-aec6-1a558bdbf743

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