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      Handbuch Werbeforschung 

      Werbung im Rahmen der Marketingkommunikation

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      Springer Fachmedien Wiesbaden

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          The processes of causal attribution.

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            Integration theory and attitude change.

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              Electronic word of mouth (eWOM)

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                Book Chapter
                2016
                September 15 2015
                : 125-147
                10.1007/978-3-531-18916-1_6
                f59adaad-8daf-4578-9e75-3b19564fe067
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