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Handbuch Werbeforschung

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Editor(s): Gabriele Siegert , Werner Wirth , Patrick Weber , Juliane A. Lischka

Publication date (Print): 2016

Publisher: Springer Fachmedien Wiesbaden

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ISBN (Print): 978-3-531-17426-6

ISBN (Electronic): 978-3-531-18916-1

Publication date (Print): 2016

DOI: 10.1007/978-3-531-18916-1

SO-VID: 7d689975-1544-450f-858c-97d94ce3a84e

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Handbuch Werbeforschung

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