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Marktorientierte Unternehmensführung im Wandel
Zwischen Kooperation und Konfrontation
other
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Most cited references9
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Relationship Marketing in Consumer Markets: Antecedents and Consequences
J. N. Sheth, A. Parvatlyar (1995)
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The new marketing—Developing long-term interactive relationships
Evert Gummesson (1987)
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Konflikt und Kooperation in Absatzkanälen : Ein Beitrag zur verhaltensorientierten Marketingtheorie
Hartwig Steffenhagen (1975)
