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Produktpolitik

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Author(s): Christian Homburg , Harley Krohmer

Publication date (Print): 2003

Publisher: Gabler Verlag

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A New Product Growth for Model Consumer Durables

Frank M. Bass (1969)

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Technical Change and the Rate of Imitation

Edwin Mansfield (1961)

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Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

Kevin Lane Keller (1993)

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Publication date (Print): 2003

Pages: 457-548

DOI: 10.1007/978-3-322-92087-4_10

SO-VID: edd1110a-cc86-43d0-8a41-0328b7c493a9

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Produktpolitik

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Most cited references 151

A New Product Growth for Model Consumer Durables

Technical Change and the Rate of Imitation

Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

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