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Marketingmanagement

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Author(s): Christian Homburg , Harley Krohmer

Publication date (Print): 2003

Publisher: Gabler Verlag

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ISBN (Print): 978-3-322-92088-1

ISBN (Electronic): 978-3-322-92087-4

Publication date (Print): 2003

DOI: 10.1007/978-3-322-92087-4

SO-VID: b31764c8-fcf4-488c-bed3-5fdcc9f4f4b3

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