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Zur Theorie des Absatzes
Determinanten des Konsumentenverhaltens — Zur Problematik der Konsumentensouveränität
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Author(s):
Edmund Heinen
Publication date
(Print):
1973
Publisher:
Gabler Verlag
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Entscheidungsprozesse
Werner Kirsch
(1971)
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A Review of Buyer Behavior
Jagdish Sheth
(1967)
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Überzeugung und Manipulation : Grundlagen einer Theorie betriebswirtschaftlicher Führungsstile
Manfred Klis
(1970)
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Book Chapter
Publication date (Print):
1973
Pages
: 81-130
DOI:
10.1007/978-3-322-83594-9_4
SO-VID:
ec1be22d-c851-4238-bcca-e9051f328889
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Book chapters
pp. 35
Zur Frage unternehmerischer Zielsetzungen bei Entscheidungen unter Risiko
pp. 81
Determinanten des Konsumentenverhaltens — Zur Problematik der Konsumentensouveränität
pp. 131
Preispolitik bei der Einführung neuer Erzeugnisse unter besonderer Beachtung dynamischer Aspekte
pp. 175
Optimale Preispolitik bei Saisonschwankungen der Absatzmengen
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Die betriebswirtschaftlichen Entscheidungstatbestände
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