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      Zur Theorie des Absatzes 

      Determinanten des Konsumentenverhaltens — Zur Problematik der Konsumentensouveränität

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      Gabler Verlag

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          Entscheidungsprozesse

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            A Review of Buyer Behavior

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              Überzeugung und Manipulation : Grundlagen einer Theorie betriebswirtschaftlicher Führungsstile

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                1973
                : 81-130
                10.1007/978-3-322-83594-9_4
                ec1be22d-c851-4238-bcca-e9051f328889
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