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Marketing : Grundlagen marktorientierter Unternehmensführung
Marketingimplementierung
other
Author(s):
Heribert Meffert
,
Christoph Burmann
,
Manfred Kirchgeorg
Publication date
(Print):
2012
Publisher:
Gabler Verlag
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Implementierung von Strategien im Unternehmen
Alexander Tarlatt
(2001)
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Book Chapter
Publication date (Print):
2012
Pages
: 773-818
DOI:
10.1007/978-3-8349-6916-3_5
SO-VID:
ec1a2bdc-3fb5-43cb-ad7e-77f2808f6216
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Book chapters
pp. 1
Grundlagen des Marketing
pp. 91
Verhaltens- und Informationsgrundlagen des Marketing
pp. 231
Strategische Marketingplanung
pp. 383
Marketing-Mix
pp. 773
Marketingimplementierung
pp. 819
Marketingcontrolling
pp. 873
Zukunftsperspektiven des Marketing