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      Marketing : Grundlagen marktorientierter Unternehmensführung 

      Marketingimplementierung

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      Gabler Verlag

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          Implementierung von Strategien im Unternehmen

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            2012
            : 773-818
            10.1007/978-3-8349-6916-3_5
            ec1a2bdc-3fb5-43cb-ad7e-77f2808f6216
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