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Marketing : Grundlagen marktorientierter Unternehmensführung
other
Author(s):
Heribert Meffert
,
Christoph Burmann
,
Manfred Kirchgeorg
Publication date
(Print):
2012
Publisher:
Gabler Verlag
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Book
ISBN (Print):
978-3-8349-2760-6
ISBN (Electronic):
978-3-8349-6916-3
Publication date (Print):
2012
DOI:
10.1007/978-3-8349-6916-3
SO-VID:
a6ec5f0b-8be5-40cf-8a0f-7a519bef10a7
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Book chapters
pp. 1
Grundlagen des Marketing
pp. 91
Verhaltens- und Informationsgrundlagen des Marketing
pp. 231
Strategische Marketingplanung
pp. 383
Marketing-Mix
pp. 773
Marketingimplementierung
pp. 819
Marketingcontrolling
pp. 873
Zukunftsperspektiven des Marketing
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