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Quantitative Betriebswirtschaftslehre
Grundlagen der Unternehmensplanung
other
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The design school: Reconsidering the basic premises of strategic management
Henry Mintzberg (1990)
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How new top managers use control systems as levers of strategic renewal
Robert Simons (1994)
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Antecedents and Consequences of Marketing Strategy Making: A Model and a Test
Anil Menon, Sundar G Bharadwaj, Steven W. Edison … (1999)