Antecedents and Consequences of Marketing Strategy Making: A Model and a Test

Menon, Anil; Bharadwaj, Sundar G; Edison, Steven W.; Adidam, Phani Tej

doi:10.2307/1251943

Record: found
Abstract: not found
Article: not found

Antecedents and Consequences of Marketing Strategy Making: A Model and a Test

Author(s): Anil Menon , Sundar G. Bharadwaj , Phani Tej Adidam , Steven W. Edison

Publication date Created: April 1999

Publication date (Print): April 1999

Journal: Journal of Marketing

Publisher: JSTOR

Read this article at

ScienceOpenPublisher

Bookmark

There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

Related collections

Author and article information

Journal

Title: Journal of Marketing

Abbreviated Title: Journal of Marketing

Publisher: JSTOR

ISSN (Print): 00222429

Publication date Created: April 1999

Publication date (Print): April 1999

Volume: 63

Issue: 2

Page: 18

Article

DOI: 10.2307/1251943

SO-VID: eda81e99-23ab-432f-8ee7-1b65ab77199f

History

Data availability:

Comments

Comment on this article

scite_

Smart Citations

Citing PublicationsSupportingMentioningContrasting

View Citations

See how this article has been cited at scite.ai

scite shows how a scientific paper has been cited by providing the context of the citation, a classification describing whether it supports, mentions, or contrasts the cited claim, and a label indicating in which section the citation was made.