Home
DrugRxiv Drug Repurposing Network Medicine
REPO4EU Meet the team Drug Repurposing Research Collection Conference
Blog
Register Dashboard
Search
Home
DrugRxiv Drug Repurposing Network Medicine
REPO4EU Meet the team Drug Repurposing Research Collection Conference
My ScienceOpen

Register Dashboard
Search
8
views
81
references
 Top references
cited by
0
    
0 reviews
 Review
0
comments
 Comment
0
recommends
+1 Recommend
0 collections
    0
    shares
      1,724
      similar
       All similar
      • Record: found
      • Abstract: not found
      • Book Chapter: not found
      Handbuch Werbeforschung 

      Nutzung von Werbung

      other
      Author(s): ,
      Publication date (Online):
      Publisher: Springer Fachmedien Wiesbaden

      Read this book at

      Publisher
      Buy book
      Bookmark
          There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references81

          • Record: found
          • Abstract: not found
          • Article: not found

          The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

          Marian Friestad, Peter E. Wright (1994)
          Article 0 comments Cited 307 times – based on 0 reviews     Review now
            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context

            Scott MacKenzie, Richard Lutz (1989)
            Article 0 comments Cited 232 times – based on 0 reviews     Review now
              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              Mere Exposure: A Gateway to the Subliminal

              R.B. Zajonc (2016)
              Article 0 comments Cited 225 times – based on 0 reviews     Review now
                Bookmark
                All references

                Author and book information

                Book Chapter
                Publication date (Print): 2016
                Publication date (Online): September 15 2015
                Pages: 223-242
                DOI: 10.1007/978-3-531-18916-1_11
                SO-VID: c63fb00c-a3ee-4f5c-beb4-0c1382ef80f6
                History

                Data availability:

                Comments

                Comment on this book

                Book chapters

                Similar content1,724

                See all similar