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      Handbuch Dienstleistungsmanagement 

      Nationale Kundenzufriedenheitsindizes als Informationsgrundlage des Dienstleistungsmanagements — Eine kritische Bestandsaufnahme

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      Author(s): , ,
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      Publisher: Gabler Verlag

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          Marketing Management. Analysis, Planning, Implementation, and Control.

          P. KOTLER, P Kotler, Kotler P … (1994)
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            Journal of Marketing

            C. FORNELL, Fornell Claes (1992)
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              Marktforschung

              P. Hammann, PB Hammann (1994)
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                Publication date (Print): 1998
                Pages: 307-342
                DOI: 10.1007/978-3-322-96503-5_14
                SO-VID: beab6d19-57e4-485b-9998-4caa5ed5ebdf
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