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Kundenzufriedenheit
Verfahren zur Messung der Kundenzufriedenheit im Überblick
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Most cited references19
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Konzeptualisierung und Operationalisierung komplexer Konstrukte. Ein Leitfaden für die Marketingforschung
Christian Hornburg, Annette Giering (1996)
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Marketingmanagement
Christian Homburg, Harley Krohmer (2003)
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Der kundenorientierte Mitarbeiter
Christian Homburg, Ruth Stock, Ruth Stock … (2000)