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Strategieformulierung

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Author(s): Christian Homburg

Publication date (Print): 2000

Publisher: Gabler Verlag

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Strategic Attributes and Performance in the BCG Matrix--A PIMS-Based Analysis of Industrial Product Businesses.

D. C. Hambrick, I Macmillan, D L Day (1982)

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An Empirical Comparison of Standardized Portfolio Models

Donald J. Swire, Vijay Mahajan, Yoram P. Wind (1984)

0 comments Cited 7 times – based on 0 reviews      Review now

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Strategic Market Management

D. AAKER, D Aaker, S. Aaker D. (1998)

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Publication date (Print): 2000

Pages: 147-189

DOI: 10.1007/978-3-8349-4342-2_5

SO-VID: ad5b9b72-6b8e-4d2e-b0fb-8e5b27bdd65a

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Strategieformulierung

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Most cited references 19

Strategic Attributes and Performance in the BCG Matrix--A PIMS-Based Analysis of Industrial Product Businesses.

An Empirical Comparison of Standardized Portfolio Models

Strategic Market Management

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