An Empirical Comparison of Standardized Portfolio Models

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Journal

Title: Journal of Marketing

Abbreviated Title: Journal of Marketing

Publisher: JSTOR

ISSN (Print): 00222429

Publication date Created: 21 1983

Publication date (Print): 21 1983

Volume: 47

Issue: 2

Page: 89

Article

DOI: 10.2307/1251496

SO-VID: 5bbd3405-4288-4d5f-99ea-3908af35943c

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