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      Dienstleistungsmarketing 

      Produktindividualisierung als spezielle Form des Dienstleistungsmarketing im Business-to-Business-Bereich

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      Publisher: Deutscher Universitätsverlag

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          The Theory of Buyer Behavior

          JA HOWARD, J. L. HOWARD, D.J HOWARD … (1969)
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            Die ökonomischen Institutionen des Kapitalismus

            OE Williamson, Oliver WILLIAMSON, O. E. WILLIAMSON … (1990)
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              Standardisierung und Marktprozeß

              Michael Kleinaltenkamp (1993)
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                Publication date (Print): 1995
                Pages: 193-223
                DOI: 10.1007/978-3-322-81375-6_8
                SO-VID: 99eb6954-4b54-4291-a393-9ff72e283ae5
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