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Dienstleistungsmarketing
other
Editor(s):
Michael Kleinaltenkamp
Publication date
(Print):
1994
Publisher:
Deutscher Universitätsverlag
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Book
ISBN (Print):
978-3-8244-6118-9
ISBN (Electronic):
978-3-322-81375-6
Publication date (Print):
1994
DOI:
10.1007/978-3-322-81375-6
SO-VID:
1599350a-6ced-4888-9607-71828a59e386
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Book chapters
pp. 193
Produktindividualisierung als spezielle Form des Dienstleistungsmarketing im Business-to-Business-Bereich
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104
Strategisches Dienstleistungsmarketing
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Manfred Bruhn
Neue Herausforderungen an das Dienstleistungsmarketing
Authors:
FW Nerdinger
Implementierung des Dienstleistungsmarketing
Authors:
Heribert Meffert
,
Manfred Bruhn
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1
Konfliktentstehung und -eskalation in der Dienstleistungsinteraktion
Authors:
Urs Bumbacher
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