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Organisationskommunikation und Public Relations
Begriffliche Grundlagen und Begründung einer unpraktischen PR-Theorie
other
Author(s):
Joachim Preusse
,
Ulrike Röttger
,
Jana Schmitt
Publication date
(Online):
March 06 2013
Publisher:
Springer Fachmedien Wiesbaden
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Hogrefe Pflege
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Book Chapter
Publication date (Print):
2013
Publication date (Online):
March 06 2013
Pages
: 117-141
DOI:
10.1007/978-3-531-18961-1_6
SO-VID:
8e52dfb3-b482-4045-a12b-bd0fe73d02d3
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Book chapters
pp. 117
Begriffliche Grundlagen und Begründung einer unpraktischen PR-Theorie
pp. 73
Strategic Communication – Pillars and Perspectives of an Alternative Paradigm
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