- Record: found
- Abstract: not found
- Book Chapter: not found
Handbook of Marketing Decision Models
The Past, the Present and the Future of Marketing Decision Models
other
Read this book at
There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.
Related collections
Most cited references56
- Record: found
- Abstract: not found
- Article: not found
A Logit Model of Brand Choice Calibrated on Scanner Data
John Little, Peter M. Guadagni (1983)
- Record: found
- Abstract: not found
- Article: not found
On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing
Werner Reinartz, V. Kumar (2000)