- Record: found
- Abstract: not found
- Book Chapter: not found
Handbuch Werbeforschung
Planung von Werbeausgaben
other
Read this book at
There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.
Related collections
Most cited references80
- Record: found
- Abstract: not found
- Article: not found
Prospect Theory: An Analysis of Decision under Risk
Daniel Kahneman, Amos Tversky (1979)
- Record: found
- Abstract: not found
- Article: not found
ORGANIZATIONAL PATH DEPENDENCE: OPENING THE BLACK BOX.
JÖRG SYDOW, Georg Schreyögg, JOCHEN KOCH (2009)
- Record: found
- Abstract: not found
- Article: not found
ATTITUDES TOWARD RISK AND THE RISK-RETURN PARADOX: PROSPECT THEORY EXPLANATIONS.
A. Fiegenbaum, H. Thomas (1988)