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914
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Grundlagen der Betriebswirtschaftslehre
Die Produktgestaltung
other
Author(s):
Erich Gutenberg
Publication date
(Print):
1984
Publisher:
Springer Berlin Heidelberg
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Hogrefe Medicine
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Diffusion of innovations
EM Rogers
,
E. ROGERS
,
EM ROGERS
…
(1962)
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Optimale Produktions- und Absatzplanung
Wolfgang Kilger
(1973)
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Grundlagen wirtchaftlicher Absatzführung
H Weinhold-Stünzi
(1964)
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Author and book information
Book Chapter
Publication date (Print):
1984
Pages
: 508-611
DOI:
10.1007/978-3-642-61997-7_10
SO-VID:
8c36ec78-8232-4035-a345-618afa360d3d
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Book chapters
pp. 1
Einleitung
pp. 7
Die Absatzeinflußgrößen
pp. 15
Das absatzpolitische Risiko
pp. 36
Die absatzpolitische Information
pp. 64
Die Absatzplanung
pp. 89
Die innerbetriebliche Absatzorganisation
pp. 104
Die Absatzmethoden
pp. 181
Die Preispolitik
pp. 355
Die Werbung
pp. 508
Die Produktgestaltung
pp. 612
Die optimale Kombination des absatzpolitischen Instrumentariums
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