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Grundlagen der Betriebswirtschaftslehre
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Author(s):
Erich Gutenberg
Publication date
(Print):
1970
Publisher:
Springer Berlin Heidelberg
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Kindheit, Jugend und Entwicklung
Author and book information
Book
ISBN (Print):
978-3-642-61998-4
ISBN (Electronic):
978-3-642-61997-7
Publication date (Print):
1970
DOI:
10.1007/978-3-642-61997-7
SO-VID:
7a8a45d0-67f8-4d67-bf39-6851fa957c7c
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Book chapters
pp. 1
Einleitung
pp. 7
Die Absatzeinflußgrößen
pp. 15
Das absatzpolitische Risiko
pp. 36
Die absatzpolitische Information
pp. 64
Die Absatzplanung
pp. 89
Die innerbetriebliche Absatzorganisation
pp. 104
Die Absatzmethoden
pp. 181
Die Preispolitik
pp. 355
Die Werbung
pp. 508
Die Produktgestaltung
pp. 612
Die optimale Kombination des absatzpolitischen Instrumentariums
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