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Theorie und Praxis des Dienstleistungsmarketing : Aktuelle Konzepte und Entwicklungen
Nutzungsprozesse – Die vernachlässigte Seite der Wertschöpfung
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Most cited references27
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Service-dominant logic: continuing the evolution
Stephen Vargo, Robert F. Lusch (2008)
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Evolving to a New Dominant Logic for Marketing
Stephen Vargo, Robert F. Lusch (2004)
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Managing the co-creation of value
Adrian Payne, Kaj Storbacka, Pennie Frow (2008)