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Dienstleistungsmarketing
Suchen, Erfahren und Vertrauen in den „Moments of Truth“
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Most cited references45
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The magical number seven plus or minus two: some limits on our capacity for processing information.
George A. Miller (1956)
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The Market for "Lemons": Quality Uncertainty and the Market Mechanism
George A. Akerlof (1970)
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Information and Consumer Behavior
Phillip Nelson (1970)