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Handbuch Dienstleistungsmanagement
Nationale Kundenzufriedenheitsindizes als Informationsgrundlage des Dienstleistungsmanagements — Eine kritische Bestandsaufnahme
other
Author(s):
Ursula Hansen
,
Michael Korpiun
,
Thorsten Hennig-Thurau
Publication date
(Print):
1998
Publisher:
Gabler Verlag
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Relief - Revue électronique de littérature française
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Marketing Management. Analysis, Planning, Implementation, and Control.
P. KOTLER
,
P Kotler
,
Kotler P
…
(1994)
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Journal of Marketing
C. FORNELL
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Fornell Claes
(1992)
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Marktforschung
P. Hammann
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PB Hammann
(1994)
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Book Chapter
Publication date (Print):
1998
Pages
: 307-342
DOI:
10.1007/978-3-322-96503-5_14
SO-VID:
beab6d19-57e4-485b-9998-4caa5ed5ebdf
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Book chapters
pp. 307
Nationale Kundenzufriedenheitsindizes als Informationsgrundlage des Dienstleistungsmanagements — Eine kritische Bestandsaufnahme
pp. 707
Internes Marketing als neue Schwerpunktsetzung für das Personalmanagement in Dienstleistungsunternehmen
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