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Kundenzufriedenheit
Verfahren zur Messung der Kundenzufriedenheit im Überblick
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Author(s):
Nikolas Beutin
Publication date
(Print):
2003
Publisher:
Gabler Verlag
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HTWK Leipzig / OA-HVerlag
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Konzeptualisierung und Operationalisierung komplexer Konstrukte. Ein Leitfaden für die Marketingforschung
Christian Hornburg
,
Annette Giering
(1996)
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Marketingmanagement
Christian Homburg
,
Harley Krohmer
(2003)
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Der kundenorientierte Mitarbeiter
Christian Homburg
,
Ruth Stock
,
Ruth Stock
…
(2000)
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Book Chapter
Publication date (Print):
2003
Pages
: 115-151
DOI:
10.1007/978-3-322-96615-5_4
SO-VID:
2ea83daa-9c01-40cf-a7cd-c1ab19a6e73a
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Book chapters
pp. 115
Verfahren zur Messung der Kundenzufriedenheit im Überblick
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