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      Marketing : Grundlagen marktorientierter Unternehmensführung 

      Marketing-Mix

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      Publisher: Gabler Verlag

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          Handbuch Technologie- und Innovationsmanagement

          Sönke Albers, Oliver Gassmann (2005)
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            Innovationsmanagement

            Jurgen Hauschildt, Sören Salomo (2010)
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              Publication date (Print): 2012
              Pages: 383-772
              DOI: 10.1007/978-3-8349-6916-3_4
              SO-VID: 56785a60-2606-40fc-880f-c41b20f7fb6d
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