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Marketing
Marketing-Mix
other
Author(s):
Heribert Meffert
,
Christoph Burmann
,
Manfred Kirchgeorg
Publication date
(Online):
November 6 2014
Publisher:
Springer Fachmedien Wiesbaden
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The Buckingham Journal of Education
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Preispolitik
H. DILLER
,
H Diller
,
H. Diller
(2008)
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Produktpolitik
K BROCKHOFF
,
K Brockhoff
,
K. Brockhoff
(1999)
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Integrierte Materialwirtschaft und Logistik : Beschaffung, Logistik, Materialwirtschaft und Produktion
Helmut Wannenwetsch
(2010)
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Author and book information
Book Chapter
Publication date (Print):
2015
Publication date (Online):
November 6 2014
Pages
: 357-768
DOI:
10.1007/978-3-658-02344-7_4
SO-VID:
c9d11bf4-66a4-455e-a67c-351599fac79c
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Book chapters
pp. 1
Grundlagen des Marketing
pp. 87
Verhaltens- und Informationsgrundlagen des Marketing
pp. 217
Strategische Marketingplanung
pp. 357
Marketing-Mix
pp. 769
Marketingimplementierung
pp. 811
Marketingcontrolling
pp. 847
Zukunftsperspektiven des Marketing
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