Record: found
Abstract: not found
Book Chapter: not found

Wirkung innovativer Onlinewerbung

other

Author(s): Andreas Fahr , Marina Bell

Publication date (Online): September 15 2015

Publisher: Springer Fachmedien Wiesbaden

Read this book at

Publisher

Buy book

Bookmark

There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.

Related collections

Most cited references 62

Record: found
Abstract: not found
Article: not found

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Thorsten Hennig-Thurau, Kevin Gwinner, Gianfranco Walsh … (2004)

0 comments Cited 472 times – based on 0 reviews      Review now

Bookmark

Record: found
Abstract: not found
Article: not found

The limited capacity model of mediated message processing

A A Lang (2000)

0 comments Cited 390 times – based on 0 reviews      Review now

Bookmark

Record: found
Abstract: not found
Article: not found

What Makes Online Content Viral?

Jonah Berger, Katherine Milkman (2012)

0 comments Cited 350 times – based on 0 reviews      Review now

Bookmark

All references

Author and book information

Book Chapter

Publication date (Print): 2016

Publication date (Online): September 15 2015

Pages: 321-352

DOI: 10.1007/978-3-531-18916-1_15

SO-VID: 9560a4ac-4fbb-46bb-a3e3-591361c10bb2

History

Data availability:

Wirkung innovativer Onlinewerbung

Read this book at

Related collections

ScienceOpen Research

Most cited references 62

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

The limited capacity model of mediated message processing

What Makes Online Content Viral?

Author and book information

Book Chapter

History

Comments

Comment on this book

Book chapters

Similar content 869