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The Politics of Marketing the Labour Party
other
Author(s):
Dominic Wring
Publication date
(Print):
2005
Publisher:
Palgrave Macmillan UK
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Politics of the Low Countries
Author and book information
Book
ISBN (Print):
978-0-333-68953-0
ISBN (Electronic):
978-0-230-59761-7
Publication date (Print):
2005
DOI:
10.1057/9780230597617
SO-VID:
fe4ea5ab-2760-4c1b-b8bd-3414b5911942
License:
http://www.springer.com/tdm
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Book chapters
pp. 1
Introduction: Inside the Political Market
pp. 13
To Educate or Persuade?
pp. 25
The Challenge of Symbolic Communication
pp. 45
Admass Politics
pp. 64
Selling the Party
pp. 81
Designer Labour
pp. 101
Market Research Socialism
pp. 118
The New Right Ascendancy
pp. 137
Brand ‘New’ Labour?
pp. 161
Conclusion: Everything Must Go
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